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Mail. Lotsa’ mail. When you
leave town for a couple of days or a couple of weeks mail tends to pile up.
Well you ain’t seen nothin’ yet. Just be gone from your “home twenty” over
four months and you chance suffocating in the pile of paper the US Postal
Service leaves on your doorstep. When we returned from our recent bicycle
journey across America waiting at the Maynard residence was 83 pounds of
mail. It’s easy to spot our mailperson. She’s the one wearing a truss.
The 83 pounds is un-official
but a reasonably good guess. The number was derived by my standing on the
bathroom scale and straining to hold a basket filled with four months of
mail and then subtracting my own personal one hundred and seventy pounds
from the number between my feet. Of the eighty-three, four pounds were
letters and the remaining seventy-nine were caused by magazines and gift
catalogs.
The letters were easy,
monthly bills, forty three solicitations to lower the house mortgage rate
with enough money left over for a complete remodel, a new car and that
“special vacation you’ve always dreamed about,” twenty-three letters
announcing I was “pre-approved” for a credit card with “incredibly low
interest” plus “Wags and Wiggles” the Mesa County Humane Association
newsletter.
But 79 pounds of magazines
and gift catalogs? Well start with sixteen issues of the weeklies, Sports
Illustrated, Time and People. Then there were the bi-weekly’s Fortune and
ESPN the Magazine. That’s followed by the monthly magazines from Mac World
to Sunset, Men’s Health to Real Simple, plus six envelopes filled with
coupons from Pappa Johns, four catalogs from Lillian Vernon, a post card
from a realtor saying she had sold a home in our neighborhood and an
invitation to spend $500 for a ticket to a banquet in New York City honoring
the “50 Giants of Broadcasting”. Since neither the Loud Guy nor yours truly
were among the 50 giants being honored I opted to pass on the banquet.
Additionally we heard from
the Colorado Energy Assistance Foundation (send money), four different
mailings from Herbergers (they’re having a sale), The Literary Center (send
money) the 2003 Information Update (“Important non-government information
enclosed—open immediately—do not delay—to open this side slide finger under
this edge),the Sierra Club (please join and send money) the Grand Mesa
Christian Association (addressed to Mr. and Mrs. Floyd Maynard but whatever
your name send money), the Asset Maximizer (borrow money) the Standard
Utility Review (your source for utility savings in San Antonio and won’t
this information come in handy if I ever visit San Antonio), the American
Cyclist (send money), and a gift catalog announcing the Strasberg
Children’s Memorial Day Sale (from the company “in the business of dressing
angels)
If that slogan doesn’t make
you want to “yak” then try the mailer from The Paragon featuring a
needlepoint pillow saying “I Smile Because I’m Your Sister. I Laugh Because
There Is Nothing You Can Do About It.” Oh please. We raised three girls at
our house and trust me when it came to sisterly behavior they could do a lot
about it and it was no laughing matter.
Other un-solicited gift
catalogs, my wife assures me she has done business with none of them,
included Domestications, Solutions (featuring floating candles shaped like
flip-flops, guaranteed to burn for three hours, but for the life of me I
can’t imagine what problem a three hour burning flip flop candle is the
solution too), Coldwater Creek, Casual Living holiday preview catalog (the
holiday they were previewing was Christmas and this was sent in May) Lands
End, Travelsmith, Expressions, Colorful Images, Oriental Trading Company,
Puritan Pride Vitamin catalog, Potpourri, five different Victoria’s Secret
mailings (Victoria’s Secret being the one company I urge to send more not
fewer catalogs and which I do check out cover to cover with great interest,
but only for the articles), Apple Seeds, Crossing Pointe, Touch of Class
and Bed, Bath & Beyond (of course the great un-answered question is indeed
what’s beyond the bath and bed or is that Victoria’s Secret).
Seminar solicitations also
filled my mailbox. By going on a four month bike ride I missed a one day
seminar devoted to cafeteria plans, an evening gathering explaining the
inherent value in a private vacation club, a highly entertaining day long
meeting devoted to Landlord/Tenant law in Colorado, a Colorado Springs based
seminar on how to supervise people for $129, a lecture on real estate
exchanges and another not to be missed session entitled Teacher
Talk—Financial Information for K-12 Educators (maybe this piece of mail was
also intended for Floyd Maynard since those of us with the patience of a
gnat who also lack a college degree are few and far between in the legion of
educators.)
You also, upon reviewing at
one sitting four-month’s worth of mail, begin to realize where you fit in
the demographic profile of the bulk mail industry. Yours truly is in the
“geezer” category. I received a brochure from Bankers Life detailing the
wonders of nursing home insurance, a solicitation from Comfort Rider (they
make those battery powered cars that one most likely purchases with the
nursing home insurance proceeds from Bankers Life), a brochure explaining
the can’t miss aspects of Mutual of Omaha cancer insurance, seven offers for
a free hearing test, a solicitation to buy a home study course entitled “How
To Get The Most Out of Your Retirement Savings” (step one for me is don’t
buy home study courses) and the details on a “pre-need” cremation plan from
the Neptune Society.
How come when it comes to
going “toes up” the term used is “pre-need” but when they want you to
subscribe to their credit card it’s always “pre-approval”. Wouldn’t you
feel better if it was the other way around? |
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